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In 2008 I had an idea for an internet-based business. What started as a 26-minute Skype call turned into the most mindset-reframing, learning experience of my life.I did a little research, wrote up a business plan, and figured I’d hire someone to build a website. We researched, we planned, we scouted, we targeted, we asked, we listened, we produced, we delivered, and today we’re bringing it to you.Surely this internet thing would be a piece of cake. Imagine going to a conference and seeing a real-life blogger who you’ve been following for years.I shopped a few web firms but couldn’t find anyone to build it for less than K. You stand there, introduce yourself, giggle a little, have a 2-minute conversation, and walk away thinking, “That was sooo cool! Towards the end of last year, Michael asked me to create something for him …

There’s plenty of information out there about how to get hosting and set up Word Press, so we didn’t want to get into that.But we had a few questions about the finer details of setting up a successful blog: Once you have a site, you need traffic.As a college student, I couldn’t afford that, so I set out to build it myself. When I started, Word Press was fledgling blogging platform. ” Now imagine doing that a few times per week, except, those two-minute conversations are hour-long brain dumps resulting from questions that you spent hours crafting to make sure you squeezed every ounce of value from every second that you were speaking with them. And here’s a tiny, step-by-step synopsis of what I learned. I subscribed to all of them, read their archives like a novel, and learned as much as I could from the people who I thought were doing it the best. (Frankly, we couldn’t do it without him.) He said yes and we were off.

Fed up after a year and with only a couple hundred visitors, I migrated to Word Press. In 2009, I found sites like Income Diary, Blogussion, and Copyblogger. In 2010, I kept reading and learning, experimenting and testing, analyzing and strategizing. Through that project I learned a lot about the interview process and how to turn a conversation into something valuable. Here’s the email he sent me: Two hours later: Michael’s idea was to create the ultimate resource for internet entrepreneurs by gathering the collective knowledge of the top 20 Internet marketers in the world. So I asked 6’4” Nick Scheidies if he’d like to be involved.

I later realized that the hacker added hundreds of pages on my domain with one goal, to sell Viagra. something that would teach me more in a few months than I had learned in the previous three years. Looking back, I originally met Michael when I interviewed him for a book we were creating in 2010.



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