The good news about the senior market is boundless opportunities exist for entrepreneurs wise enough to think ahead.In a recent white paper on marketing to seniors, Neil Lichtman notes that the big opportunities in the seniors market are still 10 to 15 years away, as this group-and its offspring-are still in the process of segmenting into two groups: 1) Those whose bodies have not changed enough that they need new products and services, and 2) Those whose bodies have changed considerably and are in need of products and services to help them maintain active lifestyles.These opportunities are just beginning to hatch-and will become increasingly popular as tomorrow's seniors find ways to spend the estimated ,000 of annual disposable income that Lichtman and other experts reckon they'll have on hand.These seniors will have no trouble spending their cash on those services that make their lives easier and more enjoyable.Stop sitting at home alone Come meet hot people looking to Get laid in your area. Are you looking for a hot local chick for a discreet sex date or are you more looking for a long term relationship?The challenge in the senior transportation business, experts agree, is finding ways to provide seniors who can no longer drive with the ability to get where they want to be-and get there in style.
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"When someone [can't drive], you take their world away," says Stella Henry, founder and director of Vista Del Sol Health Care Services, a nursing home and assisted living facility in Culver City, California, and a longtime expert on seniors and aging.
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