Farmers Only is one of the more successful niche dating sites that have cropped up in the last few years, and are just hitting their stride.
I talked to a couple of founders, who are fine with being the little guy in the world of Match.coms, Ok Cupids, and EHarmonys.
Miller explained to me that the reason he started Farmers Only in the first place was because of a female farmer he met.
She had trouble meeting someone new, and created an online dating profile whereupon she was contacted by city guy after city guy.
You might find love online, we just don't think you'll find it here.
The hardest part of going into a Sears of dating, was that everyone was already there and those people stood in the way of finding someone you might connect with.