DO Use a photo Profiles with pictures receive 16 times more responses than those without. Women who look directly into the camera for their profile picture receive far more responses than women who look away. We don't know why - could it be women prefer a more brooding, distracted man?
The most successful photos are taken in daylight, using an SLR camera (not a smartphone), and show just one person, not a group. Include a photo of you engaged in an interesting activity Like playing an instrument, a sport, or in an unusual location.
Smiley face emojis work unexpectedly well online - indeed, according to Match's latest survey, people who use emojis end up having more sex.
But make sure you use the ones with a nose :-) , rather than those without :) Here, Kate Taylor, Match.com's relationship expert, explains her failsafe tips for meeting that special someone online.
These photos create the most conversations because they break the ice.
Include your most sociable interests in your profile ..your solitary passions. For example, if you love film, mention the cinema, not the fact you recently lost an entire weekend to Netflix.
A recent study showed that words such as "skiing", "yoga" and "the ocean" help men get dates; "sweet", "running" and "dance" help women get dates online.
Imagine you're talking to someone you've just met in a bar: how would you describe yourself and your lifestyle?
DON'T Use a photo taken with a flash Research shows they age your face by seven years.
And don’t include alcohol, group shots of friends, or a hastily photoshopped-out ex.
Use an outdated photo Anything over 12 months old needs updating.
Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).