Here are couple of best practices, if you decide to setup your own live stream.
The Webcam Although you can find webcams included in almost every laptop and mobile phone, the quality of the camera is normally mediocre under low light conditions.
The quality difference is literally night and day compared to the Mac Book Pro webcam.
One advice would be not to mimic my setup on the right though, it was experimental at best, and certainly adds a certain level of stress.
The New Years Eve Times Square webcam was a USTREAM live stream setup for a couple of hours.
What used to be an expensive effort, is now an easy and affordable process.
A popular encoder is the Adobe Flash Media Live Encoder, which is easy to setup and free.Even better, USTREAM provides a downloadable XML configuration file, which the encoder can simply load, and you are ready to stream.