They may expect more expensive locations, entertainment, and gifts.
In the '80s, Japanese women came to expect luxurious presents as part of a date; the absence of such a gift signaled an absence of love.
Remember, proper dating etiquette is going to depend a lot on the age, gender and cultural awareness of your date.
Avoid doing anything that draws public attention to your date: Japanese culture emphasizes modesty and blending in.
Be aware, though, that your date's expectations may depend on their age.
If your date grew up in the 1980s or early '90s in Japan, be aware that they grew up in a time when there was a lot of money floating around Japan.
If, for example, you meet a man or woman you are interested in and want to ask them for their phone number or to go on a date, do so in private.Drawing public attention to the object of your affection will result in acute embarrassment.