England, Northern Ireland, Scotland and Wales form the United Kingdom of Great Britain and Northern Ireland, a sovereign state located off the north-western coast of continental Europe counting a total population of around 62 million.
Country Living is cross-promoting uk in print, online and across its social media channels and will feature dating success stories in future issues of the magazine.
The dating site will also be promoted at events including the Country Living Fairs and outdoor shows, which attract over 1 million visitors, and at a special dating event hosted at the Hay Festival on June 2.
A spin-off BAFTA-nominated documentary series was broadcast on ITV1 in 2001.
Susy Smith, Editor-In-Chief of Country Living, says: “Country Living has a loyal, upmarket audience who are united by a love of rural living and a strong desire for a better quality of life.
Friday, 8 April 2016: Hearst Magazines UK’s Country Living magazine has partnered with online dating specialist The Dating Lab and organic dairy brand Yeo Valley to launch uk, a dating site for 45+ men and women with a passion for the countryside.
uk is operated as a revenue share agreement with The Dating Lab, which builds and manages branded dating services for leading media brands.
The Dating Lab is responsible for the site’s operation and administration while Country Living is focusing on marketing and building the membership base.
The family-run Yeo Valley is the exclusive sponsorship partner of uk.
This is not Country Living’s first foray into dating.
In 1999 the magazine launched the first ‘Farmer Wants A Wife’ campaign, which attracted huge media interest, won a BSME Award for Innovation and lead to many couples, 18 marriages and more than 20 babies.
It is the largest digital magazine publisher in the UK with a digital audience of 15 million monthly unique users and it reaches one in three UK online adults, one in three UK women and one in four UK online men.
It speaks to 19.4 million fans and followers on social media*.