In the Sephardic community, things USED to be a bit different.
Each according to his own conscience in terms of level of observance.
Inspired by the viral film “I am Not Black, You are Not White” by Prince Ea, students at Harkham Hillel Hebrew Academy created the following video as part of a school project with the aim to promote Jewish unity. A atheist jew in france was up for a professorship. So the president of the university asked the guy why he didn't simply convert to Christianity since he didn't believe in G*d anyway. So when I lived in the states "orthodox" was those guys wearing black and staying in their own little communities. Even the guys driving their scooters to the beach on shabbos. Like the "atheist" jew in the joke there is something to being part of a people. The problem with the liberal strains is that they destroy peoplehood by changing the standard to whatever seems popular and least difficult in diaspora.
The atheist replied that the G*d he didn't believe in was the G*d of Abraham, Isaac and Jacob. If you eat a cheeseburger...you're being a bad jew.
If their members wanted to become more observant they wouldn't know how or why. They don't know how unless they stumble into a chabad center.
The first step in making positive change is to admit that you need to make a change.If your revisionist sect simply relabels your bad behavior as good behavior to make you feel good you'll never change. But everyone agrees as to what the standard is here. There is something to having a standard that says "Jews don't do this." Even if you ignore it.If you can't own that simple fact there's no hope for you.
This "presentation" generates the "label." While we are commanded to love our fellow Jew, we have to remember that when Reform & Conservative openly teach their children and others that Torah is not from Ha Shem, they have taken upon themselves the "label" with which they have "chosen" to present to the world.Reform and Conservative ideology has transformed this from a commandment to just a "sentiment." Sentiment is nice, but that is all that it is.