If we don't want to be treated differently, why do we have to use different terms, or different dating sites? I personally don't think that the folks at Woo Plus believe "falling in love with someone above a size 18 [is] unusual." If that were the case, they'd be setting themselves up for failure.
There are no apps for girls under a certain weight, so creating something for bigger girls is basically segregating them from the norm. " SLi NK Magazine Editor Rivkie Baum told Huffington Post that Woo Plus' approach was "animalistic," adding, "I can’t help feeling that continuing to make bigger bodies into a fetish by segregating them continues to make falling in love with someone above a size 18 seem unusual." I understand every single one of their points, and for the most part, I agree wholeheartedly.
Some of Woo Plus' advertising is questionable, at best — the ad that Black highlighted in her tweet being a prime example. Could they have gone about these things far, far better? But is the actual woman's feeling in the aforementioned ad unrealistic? Because when, in this world, are fat women (and fat men, in all honesty) taught that they are just as sexually desirable as their thinner or toned counterparts?
It depicts fat women as being unaware of, if not entire disbelieving of, their physical attraction, while depicting men as coming in to save the day and teach them otherwise. Most fat people are told their "hotness" is 100 percent impossible. Regarding the app's emphasis on plus size women, Li tells me via email, "Woo Plus aims to provide a comfortable dating platform for all plus size singles and their admirers.
Plus, during interviews, creators Neil Raman and Michelle Li have suggested that Woo Plus is predominantly meant to help women, rather than all plus size individuals as the app's "about page" claims. However, plus size women tend to be more the focus of cruelty and body shaming as opposed to their male counterparts." While there's no stat to back that up, the inherent marginalization of women in our society is sort of evidence enough.