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It takes a lot of time and trial and error, so don’t give up if your first 10 landing pages didn’t work as well as you’d hoped. I’ve gotten pretty tired of seeing ads that are really really generic.


Instead, if you present it as a site where they need have a need for Jewish members and show them a bunch of profile pictures of other Jewish members of the opposite sex, then when they click sign up, they are only focused on the form that pops up and the sales pitch is still in their mind.

Even with niche dating sites, from what I’ve seen most of those (e.g. I am always able to eventually increase conversion with a landing page.

As you gain experience through repetition and seeing what works and what doesn’t, creating working landing pages gets easier and faster.

Being able to produce high performing, consistent landing pages is a difficult, but highly valuable, skill in my opinion and will set you apart greatly.

True, Mate1, etc.) and trying to sell them to niche demographics, then a landing page is an absolute requirement to do some intermediate selling.Going from an ad targeting Jewish men that jumps directly to True’s landing page isn’t going to do well.


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