We’re constantly encouraging guys to take the next step, but they seem to get stuck after registration. I don’t know any farmer who isn’t online these days, but that wasn’t true five years ago. Internet connections may not be great—we have a lot of problems getting broadband in the countryside—but everyone’s connected. I get the sense they’re geared towards cowboys and cowgirls. We’re horsey people, and we have milkmaids, but cowboys are an American thing. In America, I picture just these massive fields with several combines going at once. Take a look at the pictures on our site; you’ll see what I mean. For starters they could let me look at their website.
How does your approach differ from Farmers Only, the big farmer dating site in the U. Would you ever want to hang out with the Farmers Only founders? We have to ask: have you and/or Emma met your Muddy Match? (laughs) It seemed like an ethical conflict, taking people’s money and vetting their profiles, then trying to date them.
We’re encouraging people to express their hobbies, no matter how “country” they are. I’d say it’s dogs first, then horses and cats, then livestock. It’s funny, we get about a 50/50 split of people registering.
But when it comes to actually filling out a profile, it’s women who follow through. I’ve done as much research as possible without actually seeing it.
Sisters Lucy and Emma, born and raised on English farms, weren’t content with the “local talent” they were meeting at country pubs.It was 2006; Internet dating hadn’t reached Bedfordshire.