Desktopdating network

An app-only dating platform offers people the necessary discretion and privacy that a desktop site can never provide.Also, once you have matched with someone interesting, you would want to be able to chat with them on-the-go, which is best possible on a phone that is always with you. The death of desktop dating is hard to predict, but we do believe that it will definitely play a distant second fiddle to mobile dating, and that the adoption of dating apps will continue to grow much faster than that of desktop sites.We plan to charge users on other features such as stickers, quizzes or games that users can purchase like icebreakers or conversation starters.

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Can you explain why you decided to make Truly Madly an app-only platform?Firstly, we found that almost 98% of our users were engaged only on the mobile app, even though we had the platform accessible on desktop.Truly Madly’s principal users are urban Indians in the 18-34 age group, and this is a demographic that is a heavy user of smartphones.Secondly, we realised that browsing dating profiles is a deeply personal activity, that is best done on a personal device like a smartphone, that is with you at all times.

What do you think is the best way for mobile dating apps to monetise?We at Truly Madly believe that the discovery of singles on dating apps should always be free, but premium features and services can be chargeable.

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