Finding the right online dating site

And most people could only access the internet in the office.The idea behind Match, as demonstrated in this early artwork, was to create a safe, clean and well-lit space for singles that women felt comfortable with.At the time, only about 10 per cent of web users were women and few had email In the early 90s, looking for love beyond the realms of mutual friends and chance encounters was a case of flicking through personal ads in the newspaper and calling their 900 number (for .99-a-minute) to leave a voice message for a particular ad.She tweaked the questions they wanted to ask women, and she worked with a dating expert to design safety guidelines ('have your first meeting in public').The founders: (L-R) Fran Maier, Gary Kremen, and CTO Sterling Hutto soon after launching in April 1995.Initially, Match was going to be one in a number of online databases, as well as and The vision: This was one of the first ad campaigns for Match, featuring safety advice for dates and a guide on how to use email and the web.

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Today, 59 million people are active subscribers to or one of its subsidiaries, including Tinder, Ok Cupid, and Plenty Of Fish - and today Match Group went public, as IAC chief executive Barry Diller sold a 14 per cent stake (33.3 million shares) in the .57 billion dating empire.In the beginning: This is a screen grab of the first incarnation of in 1995, created by Gary Kremen (right).

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