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Imagine watching thousands of people go crazy at a gig you’ve helped to produce, or helping an artist that you represent make it big.Thanks to digital technology and social media, there are now so many exciting and ever-changing ways in which you can create a career in events, music or entertainment.You will also gain practical experience in various areas of study as you apply to professional arts and entertainment managers, and you can expect first-hand experience in negotiation, copyright, and intellectual property, music publishing and licensing, marketing and a variety of legal scenarios.To prepare you for the Bachelor Degree, the first two trimesters provide a core understanding of business practices relating to the creative industries and explore the challenges faced when commercialising music, entertainment and the arts.In response to the diverse needs of this fast-growing industry, this course helps you to be flexible and adapt to opportunities, and provides you with business skills that are transferable across a broad range of music and entertainment-related fields.

Throughout this Diploma, you will learn about the history of the entertainment industry, while exercising your communication skills in the preparation of marketing plans, briefs, proposals, advertising copy and media releases.

Students will study business communication practise that helps in the development of a professional style in relation to the writing of business letters, proposals, briefs and advertising copy.

They learn about academic writing such as essays, reports and assignments, and develop verbal and non-verbal communication skills to help them speak confidently in public as well as to negotiate, to present, and to debate.

This unit provides students with an overview of the foundations of the contemporary entertainment business management environment.

The purpose of this unit is to explore entertainment history and the implications of key industry questions such as: What is entertainment and where did it come from? What are the styles and fashions, and who are the people who have influenced what we consider to be entertainment?

By identifying some of the key players and events, as well as the emerging technologies that have been used to exploit and develop entertainment over the past 70 years, students will understand the trends in entertainment that have helped shape popular culture.


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