With more orders on the way, something would have to give.That is how the app wound up on the chopping block.“There’s a lot of items on that menu,” Jason explained.He had a positive meeting with the CEO of a catering company that buys meals from Bento. “They want to do much, much, much, much more with us.And this is super exciting.” This news also meant Jason was facing a conundrum.With only a year under their belt and a quickly draining bank account, Bento’s odds don’t look good.We listen in on the co-founders as they try to decide whether their setbacks are just bumps on the road to success or a sign to shut things down.The number of orders coming in through the app has always been small.


Their goal was to make Pan-Asian food fresh, tasty, and on-demand.They joined the food tech swell just as it was winding down, just as the funding was drying up, just as the smaller players were being weeded out.Ever since Jason and Vincent laid off twelve people in February, Bento has operated with a small kitchen staff.And that handful of people was already having trouble keeping up on busy days.


The day after this episode posted, the Bento founders sent an email to customers—Jason and Vincent announced they were turning off the Bento app.It was a big change, and a surprising one to make right after raising 0,000 from investors. When we called Jason, he explained that what led to the decision was actually a good development.


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