It’s estimated that well over 50 million use Tinder every month, and over half are men.
It appeals to blokes because of its straight-shooting ease – and the fact that it often attracts people vying for a fling, rather than marriage.
No, it’s because Fuzzy Banter is exactly what its name suggests: farcical fun for lads in chinos, possibly flying off to Marbella.
Dyer himself said: "It's like Tinder, but with more b******s and mystery." There’s that reference to Tinder again – but this time it goes in the opposite direction to Hinge; instead moving into the territory of less charm, more unabashed naughtiness.
Fuzzy Banter offers the intriguing prospect of not being able to see possible matches, which may well appeal for the more outlandish men among us.
Hinge has been heralded as the ‘sophisticated Tinder’ – an app that works in a similar way, but isn’t so tuned into the premise of casual digital dating.
Instead, the app attempts to connect people who are already in extended friendship circles.
The design is unequivocally straightforward: you're shown a profile of a fellow dater selected on the basis of a few of your stated preferences, and you swipe right if you're interested or left if you're not.
By matching users with friends of friends (like Tinder, it uses Facebook as its underlying database), it should appeal to the man who's interested in refined dating, not here-today-forgotten-tomorrow-morning flings. If Essex were a dating app, Fuzzy Banter would be it.And not just because its roots stem from the county, or the fact that it’s been endorsed by Danny Dyer.