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Nevertheless, according to survey studies conducted in March 2016, the personal oriented messaging was still being accessed by users more than the publicly offered content that was being presented.

71% of users surveyed said that they preferred the app for its chat, messaging, and imaging services, versus 5% who almost exclusively chose the various events, published features, and media content on a daily basis.

According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures app to Evan Spiegel because Spiegel had prior business experience.

English, Arabic, Chinese (simplified), Danish, Dutch, Finnish, French, Romanian, German, Greek, Indonesian, Italian, Japanese, Korean, Norwegian (Bokmål), Polish, Portuguese, Spanish, Swedish, Turkish, Russian when they were students at Stanford University.

The app's marketed product name was originally used to form the company Snapchat, Inc., which was later renamed Snap Inc.

The application was relaunched two months later under the name Snapchat.

Snapchat evolved into a mix of private messaging and public content, including brand networks, publications, and live events such as sports and music.

24% responded that they accessed all features equally.

The corporate headquarters are located in Venice, California.The prototype for Snapchat was started by Brown and Spiegel as a project for one of Spiegel's classes at Stanford, where Spiegel was a product design major.

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