Today, men are given confusing and contradictory advice.
Socially, they are expected to be "compliant" (i.e. However, they are also urged by women's sexual interest to maintain an "attractive personality" (i.e. Unfortunately, men sometimes report that attempting to balance these notions does not result in satisfaction, happiness, or women's appreciation and respect.
When rewards outweigh punishment, people perform behaviors.
In contrast, if they follow more "assertive" biological imperatives, they are labeled "jerks" and "players"—who may get sexual gratification, but not love or respect from what they would consider a "good woman".
The men that I speak with (and who commented on my last post) lament about being in a "no win situation" in modern dating.If they follow what society tells them to do, they often end up "good guys" who are taken advantage of, mistreated, and disrespected.