CEO Brian Gross founded My Girl Fund six years ago.
He told Business Insider, “Guys send girls money whether it’s for content or simply to be a nice, generous guy. We’ve heard of them helping pay for things from tuition to speeding tickets.” With about 8,200 women and 15,000 new men who sign up each month, they buy credits for a dollar each to exchange on the site.
“I have two guys that tell me they love me throughout the day.
These are the people I can always count on and can talk to about anything,” user “Lauraleigh” told Business Insider. A lot of girls will chat with a guy and just push content.
Because there are so many more men joining the site than there are women, female users take to marketing themselves to men who will pay- one anonymous user claimed she makes ,000 to ,000 a year “working” full-time on the site.It’s an interesting experiment with a monetized social network.