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And currently, they’re in high demand: “We have interests but need more. When asked to give an example of PDA-tested terminology he was hesitant to reply: “I’m not going to give away all of our secrets, but we’ve found that the word ‘gentleman’ tends to go over very well.” How does PDA measure success?Love is a battlefield, and online dating can often feel like trench warfare.

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“Women and men use dating sites very differently,” he told me.

“[Men] have to create lots of content to get noticed.

Profile Polish Business Insider recently profiled Meredeth Haggerdy, a New York editor for the Date Report, who received 0 a week when she started ghostwriting a dating profile for Josh, a self-proclaimed “successful entrepreneur.” He chose to remain anonymous in his Craigslist ad to avoid the retribution for outsourcing his online dating dirty work.

But more and more freelancers are offering their expertise, making this strange service slightly more mainstream.

Personal Dating Assistants (PDA) is one agency that hires creative talent to take dating profiles for men to the next level.

The homepage has a humorous—yet effective—video introduction: PDA founder Matthew Valentines (yes, that is his real name), chose to only work with men.

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