Smell Dating is the first mail-order smell dating service, but its creators aren’t the only ones wagering that we’re better at choosing partners through our noses than our eyes.
I’d never heard that you should also smell like yourself, though, until I joined a matchmaking service called Smell Dating. After 72 hours, the cotton was pickled in my essence.
For three days and nights I wore the same cotton T-shirt, through sweaty workouts and while I slept. I passed off the damp, stained tee to the New York University researchers who run Smell Dating, who saw it not as an object of disgust, but as boyfriend bait.