We have all heard of finding love on the internet and can recall many of our own friends or acquaintance who found their spouses on sites such as Match.com, Ok Cupid, and even through social media sites like Facebook, Skpe and We Chat.
So what is the difference between dating apps and social networking sites?
If you look at the dating apps that are available on the market, many are international based in content and clientele.
As users demand for such apps grow locally, it was only natural for locally-based dating apps to be created.
In February last year, Malaysian-based dating app, Kehmistry, which was established in 2013, partnered up with U Mobile to offer their app to users and the app utilizes your smartphone geolocation to identify other singles nearby.
Controlling our love life with a flick of the finger on our smartphone with the same ease we check messages from work or order products from online stores.
Dating apps on the other hand, offer the additional flexibility and freedom of mobile features, easily portable to follow you everywhere and additional features such as location-based GPS to find suitable mates nearby, without having to scroll through pages of profiles and lengthy messages of traditional dating sites A simple finger touch on your smartphone screen allows you to signal your interest, chat, disclose your location and decide if you want to take the next step, to go on a date - all done without the fear and awkwardness of face to face interaction that one experiences in a club or social gathering.
In the last 5 years, dating apps have really taken off in a big way in western cultures, in particular US and Europe where apps like Tinder and Grindr have really gained a foothold in the online dating game.