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As most of the early adopters of social media, Gen X still have an active online lifestyle but our usage is directly connected to our social group of friends.It may be time to start shifting your attention to Gen Xers.As the Baby Boomers continue to age, we’re finding that they’re more consumed with retirement and spending time with their Grandkids than the latest hi-tech gadget.I’m a part of the only generation who regularly consume their marketing messages from all of the main media channels including social media networks and mobile (unlike Boomers) and TV/cable (unlike Gen Y).It’s like the trifecta for all the major brands marketing campaigns.Have you ever noticed that marketing folks always seem to be talking about how to reach Baby Boomers?Or what’s the latest app to connect with Millennials?

What happened to marketing to Generation X, my generation?

Well, my friends, this is the post for those of us stuck in the middle.

When we look at the overall usage of social media for people ages 35 and over, we know it began it with the initial curiosity and the idea of reconnecting with old friends that brought us all out from behind our laptops.

Between 20, Gen Xers were one of the fastest growing target audiences to use social media networks.

Currently, Generation X leads other generations in the consumption of several key forms of media: television, online video and video-on-demand.This makes sense, since we are the first generation to grow up with more than 3 channels of television and the personal computer.


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