It quickly turned into a flourishing business that now charges upwards of 00 for a few hours of coaching. "Then you can be like, 'Hey, you look like you've got an artsy vibe…'"It's so simple!He says many of his clients are in their twenties and thirties, that a lot of them are perfectly cool dudes who, for whatever reason, just aren't having the success that they would like. Yet it feels a bit devious and manipulative."I am morally neutral," Justin explained.He moved to New York, where you can act like a homeless guy one day and put on a business suit the next day, and no one will know (his analogy). She is infinitely more likely pause and look where you're pointing.He started sleeping with hundreds of women, including a few unnamed celebrities, and people started asking for advice. "It doesn't even matter what you say — you've got her attention," Justin said of the Stop Point. Paulette Kouffman Sherman is an award-winning author, relationship expert featured in The NY Times, Newsweek, Match.com, CBS's The Early Show and a recognized licensed psychologist and life coach, specializing in singles and couples therapy.She is the founder and director of Paulette Sherman Group, a psychotherapy and relationship coaching practice and home of numerous award-winning books, including published by Simon & Schuster. Sherman offers live, phone and group counseling specializing in relationship coaching at all stages for an affordable price.Justin will take you to a public place (like, yes, the local farmer's market), where he will not let you even begin the coaching session until you have completed at least five "warm-ups." "Warm-ups" is Justin's term for interactions with a female stranger that aren't intended to culminate in a "result." (Terminology often begets more terminology, I quickly found out.) A "result" can be anything from a phone number to a kiss to simply a pleasant conversation. After Justin showed Alec these seemingly simple moves, it was the student's turn to get behind the wheel. It was like watching the football team put on blonde wigs and skirts to cheer at the Powderpuff Game.
I met Justin's client for the day, whom we'll call Alec. When he met me, he said, "Hey, what's up, man, I'm Alec." He had that cool hair where it's sort of a Mohawk but kind of isn't. So why did this perfectly ept dude need to pay someone to help him meet ladies? Wilson himself would have commended Alec for his brilliant portrayal of a guy who was clearly about to have a nervous breakdown. If Justin were a burglar, that tiny pause was her doggie door. You can't make it from 42nd Street to 42nd-and-a-half Street without being asked "Wanna see a comedy show? One of Justin's top assistant coaches, Bruce, took over Alec's lesson.
Alec just went through a tough break-up, so to help him get through his funk, he shelled out "over a thousand dollars."In my head, I actually envisioned it went for ,001, as if some loser named Billy bid a cool thou for Justin's services on , and then Alec swooped in, and was all, "Eff that! The session started, and I had my answer soon enough. Anyone within 100 feet could sense that this guy wanted nothing more than to crawl into a hole filled comfort food, pornography (this hole has great wi-fi), and a signed affidavit claiming he'd never have to do this exercise again. One particularly effective opening line he used was: "Excuse me, do you know where I can get a really fresh fruit juice around here? Just enough room to squeeze in and start chatting her up. All coaches for Justin Wayne Dating are given their own Wayne family coaching pseudonyms, making this guy Bruce Wayne. Justin and I curtailed our chat in order to check in on Alec.