Then, in 2015, Beacon’s GAFUSION product was approved by Google as well, which essentially raised analytics and conversion optimization to a whole new level.
However, Beacon still wraps the rapid, team-centric development approach of today with a strong development framework that drives quality, budget management and on-time delivery.
The ability to identify effective technology partners (Hannon Hill for Cascade CMS, Google for Google Analytics…), develop innovative products (Be Commerce, GAFUSION) and integrate them to meet all kinds of complex business requirements is a testament to the company’s longevity and success. In the late 90’s, Beacon recognized the importance of digital marketing and analytics and therefore, established SEO services, coupled with the elementary analytics tools of that time period.
All of these exploits remove your PCI compliance which means your merchant account could be taken away at any time.
For some stores, this might mean a loss of a few thousand dollars a day, for others, tens of thousands, while scrambling to regain their ability to charge credit cards.
Since then, the company has become one of the larger digital marketing consulting firms in the country, layering in paid search management, social media marketing and email marketing, while also bringing in the tools and staff to deliver winning strategies to Beacon’s clients.Being named by Google in 2007 as an official Google Analytics Certified Partner was the stamp of approval for Beacon as a major player in this space.