Online dating sites use market metaphors to match people.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
Some sites provide free registration, but may offer services which require a monthly fee.
Online dating or Internet dating is a personal introductory system where individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship.
Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.