The bank expected Tinder to reach 20m active users by April 2015 and IAC to start monetising a projected 0m in revenue in 2015.
Chris Merwin, VP at Barclays, confirmed: “It’s growing very, very fast and the monetization opportunity is enormous.
Swiping right, the app enables users to like another user anonymously or pass on them by swiping left.
By March 2014, the app had generated one billion matches, 800m swipes and 10m matches per day, as well as 300 marriage proposals.
The company prides itself on owning a large portfolio of dating sites and apps, as users turn to multiple platforms to find their perfect match.
IAC is monetizing daters across all ages across all demographics.
They want to create the best portfolio of brands in online personals.” In addition to Tinder, IAC owns Match, one of the largest dating sites worldwide.
Brazil is Tinder’s third largest user base, following the US and UK.
Key Tinder Statistics By September 2014, Barclays predicted the app’s valuation to reach .1bn by the end of 2015, now managing more than one billion swipes a day.