Lulu is about rating each other in our most vulnerable, intimate capacities as (physical and emotional) lovers.
Lulu was marketed as the “Yelp for Men.” Why would we think it’s good to choose boyfriends the same way we choose Italian restaurants?
Yelp is great for sharing and searching out objective experiences about businesses and other professionally-related ratings.
By logging in through Facebook, women suddenly had access to profiles of their ex-boyfriends, best friends, and one-night stands.
On Lulu, they could review them on a scale of one to ten and select any number of hashtags to describe them, including #Obsessed With His Mom, #Sleeps On The Wet Spot, and #Gone By Morning.
Men, unsurprisingly, tend to resent Lulu, and often hypocritically so, considering the ample revenge porn sites and other online groups devoted to objectifying and shaming former girlfriends via social media.And they were pretty successful at going after Lulu, too.