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He moves into a Hollywood mansion with other members of the community - learning at the feet of the master PUAs who go by names like Mystery, Playboy, Papa, Tyler Durden and Herbal.

Eventually the mansion disbands, the community breaks apart, and a new company rises from the ashes: Real Social Dynamics, founded by Tyler Durden and Papa."When Neil Strauss's book came out all this stuff was new," says Mashiko.

And before that he was an average frustrated chump - in pick-up slang, an AFC. "I decided to go another way."RSD has been in the news this week.

He flew to Texas for a workshop with the man who called himself the world's top seducer, Adam Lyons. Then he paid for Real Social Dynamics (RSD) seminars, where he studied how to intimidate attractive women into submission, using aggressive physical techniques and a knowledge of psychology."It's a dark path, very negative," says the the Melbourne-based man, who now offers his services as a dating coach.

"The techniques deployed were heavily based on routines and rehearsed lines and gimmicks."They would go from person to person and practice the same lines and routines, and in the process the person delivering these lines would let nothing of their own identity come out."One problem: women also read This led to the evolution of something called 'natural game' that focused more on the ephemeral matter of personality than the rote performance of routines. Namely the personality of someone who sleeps with lots of women."It's almost narcissism training," says Damien Diecke, who is head coach and founder of the Sydney-based School of Attraction."Typically a guy who sleeps with lots of women - the personality tends to be self-serving.

"Let's make outlandish inappropriate comments and get more PR and all of a sudden we don't need a marketing budget."Pick-up artists came to prominence after the 2005 release of a non-fiction book chronicling a reporter's journey into the seduction community.

There had already been a petition calling for his deportation, and according to reports the wanted man was not even in the country anymore. More than a year ago, in November 2014, another RSD instructor had to cut short his Australian tour after protests against his seminars. The RSD controversy raises questions about what is acceptable pick-up behaviour, at what point a seduction workshop becomes simply a users guide to preying on women, whether RSD is a violent outlier or part of a spectrum of sleaze.

Mashiko's journey is set against the broader story of the evolution of the pick-up industry.

One of of its instructors, a pick-up artist (PUA) named Jeff Allen, author of a book called , had been touring Australia to hold seminars.

On Tuesday he had his visa cancelled on the grounds he was promoting abusive behaviour towards women.


Instead of speaking about the kinds of personas that women find attractive, they speak about how men can express their "true self"."I hate the term pick-up artists, it's been ruined and associated with so many sleazebags," says Jonathon Sankey, founder of Seduce in Seconds, which teaches how to pick up a woman in 15 minutes."Social engineering is what I call it."According to Sankey, the RSD controversy would have helped the company attract more clients.

He says Allen always intended to be be deported, his Australia tour was a PR stunt."RSD is like Donald Trump," he says.


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