Of his casting Bisson commented: "Jai is a bit of a charmer and has an eye for the ladies but he's also a hard worker with a good business mind.I'm delighted to be joining Emmerdale at a time when the show is going from strength to strength.In 2010 Jai and Nikhil are annoyed when Carl King accuses them of causing a massive chemical spill, Jai is furious and decides to teach Carl a lesson, but luckily Nikhil stops things before it gets out of hand.Later that, year Jai and Faye grow closer and the pair kiss.On 21 July 2009, entertainment website Digital Spy reported that Emmerdale would be introducing "a new trio of entrepreneurial siblings", Jai, Nikhil and Priya Sharma as part of the soap's ongoing reinvention.Former Coronation Street actor Chris Bisson was cast as Jai Sharma, along with Rik Makarem and Effie Woods who were cast in the roles of Nikhil and Priya Sharma respectively.On 21 July 2009, it was announced that three new cast members had been added to make up the new Sharma family.
Jai and his family do not get off to the best start with reverend Ashley Thomas, when Priya is caught drunk dancing on the top of Ashley's car, Jai is annoyed about by Priya's behaviour and tells her to stop or move out.I can't wait to get started." The show's series producer Gavin Blyth said of the family: "The Sharmas are a young, contemporary family independent of their parents and will bring the factory into the heart of the village community.They will add real vitality to life in Emmerdale." Bisson began filming his scenes on 21 July.Things start to blossom between them but the relationship never takes off because they decide to call it a day.
Jai will take chances, he's a bit of a maverick, he can talk people round, he can get the best out of people and that's irritating for Nikhil because he's not at all like his big brother." Jai moves to the village with his brother Nikhil and sister Priya by creating a sweet factory, Jai is angry when Nikhil keeps mentioning how their father would run the business, but Jai reminds Nikhil that they run the factory, not their father.
Later, Jai befriends Faye Lamb and the pair get talking, Faye lets it slip about her past with Mark Wylde and begs him not to tell anybody.