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The launch comes just days after Girlfriend’s ACP rival Cleo has been the subject of an anti-photoshop protest.

The campaign is to run for 12 months aims to promote its readers’ commitment to self-esteem and share their stories and pictures with the magazine.

Sarah Tarca, editor of Girlfriend, said Project You was not in response to the protest against Cleo, but had been in the works since April after a reader body image survey. The idea of body image was saturated in the market but the core is self esteem.” Girlfriend magazine does include some photoshopped images of young women, but indicates which are photoshopped and which aren’t with a labeling system called ‘Reality Checks’.

“Reality checks say whether an image has been retouched or not, or it can demystify the glamour of the industry to include how long the shoot took to take a particular photo, or make-up used – it’s a media literacy tool.

But perhaps it is about removing mottled skin from goose pimples because it’s cold outside.” Project You features a panel of self-esteem experts to help answer questions and give advice, as well as celebrities Ruby Rose, Miranda Tapsell, Sarah De Bono and Johnny Ruffo showing their support.

Jim Daly is an author and broadcaster, president of Focus on the Family and host of the Daily Broadcast, heard by more than 5.5 million listeners a week and honored as 2012 Program of the Year by the National Religious Broadcasters.

He speaks and writes about family, faith, media and business.

John and his wife, Dena, reside in Colorado Springs, Colo., and have six children.



Launched in the Pacific Magazine’s September issue, the Project You campaign sees a number of photoshoots featuring non-models without retouching.To Air 11/10/2016 Military veteran Chad Robichaux and his wife, Kathy, discuss his former struggles with PTSD, which led to the couple's separation, and how God helped Chad overcome PTSD and restored their marriage.


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