In May of 2012 the business was starting to pick up and the East Coast Dyes fan base was rapidly growing.Due to the increase in demand Greg formed a partnership with his twin brother Mike Kenneally.Soon not even Mike and Greg could keep up with the demand, so they hired their long time friend Dave to help with the mesh making process.The extra help from Dave was short lived as demand increased, so Ryan than joined the ECD team.So he did, and by the middle of fall he started dyeing and stringing sticks for his customers.While taking requests and selling his work on E-bay, he continued to share work with everyone through You Tube, Facebook, and Twitter.Their deal was that Greg would ship the orders and Mike would make the mesh.At the moment this would be a great hobby while they finished up graduate school for their masters in accounting.
Often he would stay up until 2am just to fill his orders himself.
In late 2011 after graduating from Elizabethtown College, Greg walked into his family room and announced to his roommates that he was going to make his own wax mesh.
Unsatisfied with the current mesh on the market, Greg knew he could make a better mesh.
By this time East Coast Mesh started to appear in retailers across the country.
Greg Kenneally was always the team “stick doctor”; every team has one and Greg was always the best.
In early 2011 during his senior year of college, Greg felt he could turn his passion into a full time business.