But doesn’t it kind of objectify people with red hair?
Not at all, laughs Jonathan, who has Irish (Dublin) roots himself: “It’s more like shining a spotlight on where you want to look.” He explains: “We have personal rules on how far we would travel for a job for example.
Star Trek Movie director, JJ Abrams wished them well on their big day; and they had a two-feet-long Starship Enterprise model on a table at their wedding and some of the orchestral music played was from sci-fi films — but they drew the line at wearing Star Trek costumes for the ceremony.
Matchmakers and dating site experts have cottoned onto this too and many now offer niche dating services.
Indeed, some of these can be pretty specific — maybe you can only see yourself getting serious about someone who can crack a joke in Klingon; or perhaps it’s gotta be a farmer who’ll do it for you; or maybe you yearn for someone with red hair.
Well, there are dating sites especially for all theres preferences and many more. Redhead and it’s billed as a “niche dating site for flame-haired singletons and those who are looking to find a redhead lover”.
Site founder, Jonathan Bird, said it’s actually doing really well — and is proving especially popular here and in the US.
Trek is for fans of Star Trek: “I wanted to teach myself software coding and I am a Trekkie myself so I thought why not Trek
“The Irish community in America have really taken to this site and Ireland isn’t far behind,” he said.
It’s free to join the site and to send an ‘icebreaker’ message; and then there’s a paid-for more specific aspect to it as well which costs €34.95 per month.
And that applies to looking for love as well — some people don’t want to go to an international site and be presented with singles from everywhere.
So you might only want to meet people from Cork so you funnel or target your search.” Jonathan is managing director of a company which runs around 4,000 dating sites around the world and he certainly stands over his work — he met the love of his own life 3.5 years ago through a very niche site.
You don’t usually go to a restaurant and just ask for ‘dinner, please’ and who knows where you’d end up if you went to a travel agent and just specified that you wanted to go ‘abroad’.
And we all have dealbreakers in relationships - some would never pair up with a smoker; others would only opt for someone sporty or into off-beat travelling.