"But a lot of things hit the cutting room floor."Ford will do more of these prank videos, for sure."For any real-time relevant topic or anything social trending, we always ask: How can Ford, in a meaningful way, enter the conversation? The video was filmed in Dallas last month by Ford's agency Team Detroit along with the production company The Work.Ford did something similar around Halloween about a car that enters a car wash filled with unexpected, spooky creatures. Certainly, such prank videos have been the rage in recent years."The best success is combining entertainment with a message that conveys something about the product."As for the handful of actors who each got taken for ride, well, Zuehlk says, "they were all good sports."One even asked to be taken for another spin.It's one thing to step into a Mustang with a cute gal in the driver's seat.It's something, else, entirely, when unbeknownst the to her male passengers -- she's a stunt driver on a social media mission.Never mind that it's all being secretly filmed by Ford specifically to go viral.
But then she pulls it into a nearby, empty parking lot, she takes them on a thrill ride filled with plenty of 360's and tire smoke.In the video that's posted, some guys seem genuinely shocked – others appear to be having a blast. Well, most of the guys really did have fun, says Andrea Zuehlk, Ford's car digital marketing manager.The It's one thing to step into a racy, red Ford Mustang with a cute gal sitting in the driver's seat.It's something, else, entirely, when unbeknownst the to her clueless male passengers -- she's actually a stunt driver whose social media mission is to take them on the hair-raising, rides of their lives.
Last year, for example, Pepsi Max teamed with race car legend Jeff Gordon, who went incognito and took an unsuspecting car salesman on the test drive of his life.For Ford, the Mustang video is all about staying ahead of the social media curve."We're just trying to create something that's entertaining," Zuehlk says.