As the one of the cofounders of Tinder, 25-year-old Whitney Wolfe helped build the wildly popular dating app from the ground up.
After leaving the company last year amid a very public sexual harassment and workplace discrimination lawsuit, she's now back on the startup scene with dating app Bumble.
It could ultimately set the tone for the relationship too, if it gets there. I don’t care if you’re 18 and this is one of your first times ever dating anyone, or if you're 35 and you’re back in the game, we want to be available and relatable for women of any age.
This time around, she hopes to address all the things Tinder does wrong.
Designed to solve female-specific dating app frustrations like "dead-end matches"—connections that rarely lead to conversations, let alone dates—Bumble requires women to make the first move.
If she doesn’t start the conversation within 24 hours, the match disappears.
She’ll be like, "Oh, he’s so cute, I wish I could talk to him! The response on the other end has proven really interesting!" And then we all encourage her—"Go say hi, go send him a drink, go do something! There’s this unwritten rule that it’s not ladylike, or it’s wrong, or the guy should go first. Women are extremely independent in every facet of our lives, dating. Making the first move, whether a woman is matching with a man or a woman, gives her a boost of confidence right off the bat. We’ve noticed that men are responding in such a polite and flattered way; it sets the tone for the conversation. We don’t want to limit ourselves and say, "Oh, we’re just for the college market" or "We’re only for young professionals." We want to be the brand that any woman can turn to.