Jones said that although he had been averse to naming the school after himself, his friends overcame his reluctance "with the argument that the school would be called by that name because of my connection with it, and to attempt to give it any other name would confuse the people." Bob Jones took no salary from the college and helped support the school with personal savings and income from his evangelistic campaigns. The Florida land boom had peaked in 1925, and a hurricane in September 1926 further reduced land values. Bob Jones College barely survived bankruptcy and its move to Cleveland, Tennessee in 1933.
However, Jones's move to Cleveland proved extraordinarily advantageous.
Bob Jones University (BJU) is a private non-denominational Protestant university in Greenville, South Carolina, United States, known for its conservative cultural and religious positions.
It has approximately 2,800 students, and is accredited by the Transnational Association of Christian Colleges and Schools.
In Greenville, the university more than doubled in size within two years and started its own radio station, film department, and art gallery—the latter of which eventually became one of the largest collections of religious art in the Western Hemisphere.
Children of church members were attending college, only to reject the faith of their parents.
Bankrupt at the nadir of the Depression, without a home, and with barely enough money to move its library and office furniture, the college became in thirteen years the largest liberal arts college in Tennessee.With the enactment of GI Bill at the end of World War II, the college was virtually forced to seek a new location and build a new campus.During the Fundamentalist-Modernist controversy of the 1920s, Christian evangelist Bob Jones, Sr.grew increasingly concerned about the secularization of higher education and the influence of religious liberalism in denominational colleges.
In 2008, the university estimated the number of its graduates at 35,000.
The university's athletic teams compete in Division I of the National Christian College Athletic Association (NCCAA) and are collectively known as the Bruins.