Bae’s founders are from the community they are building for—an essential dimension of their success.” Read the full opinion piece, published 3/25/16 by Tech Crunch.
Mobile app analytics firm Flurry has released a report today that examines the use of mobile dating apps vs. Flurry used data from Compete, com Score and Alexa to measure internet consumption of dating sites and used its own analytics data (which now tracks over 90,000 mobile applications) for mobile tracking.
Now, she says, a new mobile dating app created by Jordan Kunzika ’16, Justin Gerrard, Tuck ’16, and Brian Gerrard “hopes to make online dating a better experience for Black people.” “Bae founders cultivated their user base by going directly to the communities they believe need the app,” Thomas writes.
“They hosted an HBCU (Historically Black Colleges and Universities) tour which consisted of parties and mixers where people who matched on Bae could meet in person.
All attendees had to have Bae downloaded to participate.
This is further evidence that supports Flurry’s recent report on mobile app usage dominating web browsing.In terms of engagement, Flurry says that the frequency of consumers checking mobile dating apps contributes to the growth in time spent per day in mobile dating apps.