Online dating is an increasingly thriving business which boasts billion-dollar revenues and attracts users in the tens of millions.
Notwithstanding its popularity, online dating is not impervious to worrisome trust and privacy concerns raised by the disclosure of potentially sensitive data as well as the exposure to self-reported (and thus potentially misrepresented) information.
Members use criteria other members set, such as age range, gender and location.
Online dating sites use market metaphors to match people.
To address some of these concerns, we present the user-centered design of an interface, called Certifeye, which aims to bootstrap trust in online dating profiles using existing social network data.
Nonetheless, little research has, thus far, focused on how to enhance privacy and trustworthiness.In this paper, we report on a series of semi-structured interviews involving 20 participants, and show that users are significantly concerned with the veracity of online dating profiles.