DS Virgin Racing has revealed the livery of its Season 3 Formula E race car before the championship kicks off on October 9 in Hong Kong.
To show off the refreshed design, the squad brought along drivers Sam Bird and Jose Maria Lopez in a night time video shoot and even under artificial light, the new car looks undeniably impressive.
Compared to the livery of the Season 2 entrant, the new car is bathed in a host of additional chrome panels as well as a more vibrant shade of purple.
There's then the obligatory selection of sponsorship stickers and logos throughout.
Launched at the Glastonbury Music Festival in June 2014, the EE Festival Power Bar is a portable mini-charger for cellphones.
Some cities already confirmed to host races are Berlin, Monte Carlo, Paris and New York City.
But too few brands understand that amid all this rapid change, the fundamentals of great service remain the same. Some 82% of those who switched said the brand could have done something to stop them.