It was an exciting and engaging conversation that allowed us to explore social media and virtual worlds outside the realm of marketing.
And, since the topic is fresh in my mind, I thought I’d share some of those concepts with you today.
Let’s dive into some of the research on the virtual world’s impact on the physical world, and explore how these virtual communities have impacted our relationships and what we should do with these discoveries.
To take it a step further, these behaviors online can actually impact a person’s behavior offline.I recently led a discussion along with Jen Lopez, community manager of SEOmoz and author Becky Carroll at the Emerging Media Conference in San Francisco.The three of us, along with the audience, talked about how social media and virtual communities impact our lives in ways we could not have imagined prior.Embedded below is a video that presents some of professor Bailenson research, but I’ll sum it up.
You could even go so far to say that people wear avatars in their various social communities as well – representations of their physical selves in the virtual world.Now, the term “wearing” is an important nuance, because reports from the same professor show that people tend to essentially act different than their true selves depending on how different their avatars look from them.