A self-described man of “liberal persuasions” living in a red state, Goldman says he has a natural affinity for Canada and its progressive leftwing image.Maple Match is a manifestation of his dual passions: connecting different people and his neighbors to the north.“When this election came about and I started seeing Donald Trump and the rise of his candidacy I started getting concerned, just like anybody else,” he said.“I thought it might be interesting to try something like this out.” At first his ambitions were modest: “Last week I had a hundred page views and I thought that was a great – I made a hundred people smile.” But then virality transformed Maple Match into an international craze.“She must be willing to become a hockey fan and eat maple syrup and Beaver Tails in my igloo.” Pining for the good old days when you had a Republican you could attack? Seriously, when people post their vacation pics, I only know a few hearty souls who share their hikes through the great northern forests….. “Please help me,” a 22-year-old American writes on his Maple Match application. “I found out my parents are voting for Trump and it literally broke my heart.” “I want to meet an American woman who disapproves of Trump,” writes one Canadian.
Last Friday, Maple Match was getting 200 sign-up requests an hour. This is by far the most awesome thing that I have seen this week.Today nearly 5,000 singles have signed up for Maple Match – and the app hasn’t even launched. It’s the epitome of the theory that underlies one of my favorite books: It’s Not The Big That Eat The Small, It’s the Fast That Eat The Slow.