This was the third problem: people tended to have high expectations before the dates they had arranged online but felt disenchanted afterwards.
To adapt a Woody Allen joke: not only are the dates terrible but there are so few of them.
Apps such as Grindr and Tinder allow people to skim quickly through profiles based on some very simple criteria. The alternative, embraced by more traditional matchmaking sites such as and Ok Cupid, is to use the power of data to find the perfect partner.
We badly want to believe that after giving a website a list of our preferences, hobbies and answers to questions such as, “Do you prefer the people in your life to be simple or complex?
Given that online dating tends to be tedious, time-consuming and fruitless, it is no surprise that we seem hungry for a better way.
Most approaches to online dating have tried to exploit one of the two obvious advantages of computers: speed and data-processing power. ) That is, of course, fine for a one-night stand but less promising for a more committed relationship.