Hiring managers sometimes use computer programs known as applicant tracking systems — or ATS, for short — to save time and effort on their part.Keywords matter when they're scanning your resume in these programs to gauge if your skill set is the right fit for an open position.Did you know that, according to Career Builder's 2016 Candidate Behavior Study, more than 3 in 4 full-time employed workers (76 percent) are either actively looking or open to new job opportunities?That means in today's job market, you need to find a way to stand out among the competition and shine.Additionally, it's common practice for companies to begin reviewing applicants from the top of the ranking list – bad news for job seekers who haven't customized and keyworded their resume."3 reasons to keep in mind1. Remember that applicant tracking systems use keywords to sort and organize resumes and cover letters.This is designed to save the hiring manager some time, so make sure your resume doesn't get lost in the shuffle simply because you didn't use the right keywords.2. Some job seekers submit resumes that are multiple pages long — and the truly important information gets buried beneath other achievements that are completely irrelevant (such as how many high school basketball championships you won when you're applying for an accountant position).
Making a list of keywords up front can help you to whittle down your long list of experiences to just the ones that the hiring manager will actually care about.3.
It shows you're speaking the same language as the hiring manager.
According to a Forbes article: "Depending on how a specific ATS works, the location and frequency of keywords within your resume can be extremely important.
Typically, the better your resume matches the job description requirements, the higher you'll rank in the ATS.
Hiring managers use certain keywords in the job posting or description, and it's important to show that you're on the same page by using similar terminology to convey your specific skill sets, qualifications and experience.Need tips on how to get your resume noticed by a company's applicant tracking system? Check out our blog on how to get past an ATS and read up on some best practices on how to conduct an ATS-friendly job search. After having the same haircut for a few years, it’s always fun to change it up a bit.