With liquidating

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The athleisure trend is causing a stir in the market, and more retailers are going to be adversely affected by it.

Brands and retailers that already specialize in one type of inventory should consider supplementing sales with workout apparel to take advantage of this trend.

This news comes at a time when sports apparel is growing in popularity thanks to "athleisure" — a fashion trend in which people wear athletic clothes outside of a gym setting, like at the office or while shopping.

As a result, long-standing athletic brands and retailers are struggling to reach consumers who are increasingly turning to the web to make their fashionable purchases.

Sports Authority annual revenues hover around .7 billion, which is roughly the same as it was in 2006.

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E-commerce has also helped fuel the success of some online-only retailers like Fabletics and Tracksmith.Rumors were circulating for the past few months that the retailer was at high risk of defaulting on a 0 million loan that is due in May 2017.The retailer was also failing to perform in the face of fierce competition.We believe that this burst of competition is starting to shake up the industry, making room for new players that are more equipped to reach today's e-commerce consumers.

Other athletic-gear retailers like Finish Line and Lululemon have been struggling to maintain market share and relevance.Every subscriber to the BI Intelligence "E-Commerce Industry Insider" newsletter received this story first thing in the morning, along with other insightful and informative content.

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